Home > Resource Library
Press Releases
Softrax Dramatically Increases Marketing Campaign Reponses and Revenue with CDC
Software's Pivotal MarketFirst
Pivotal MarketFirst helps leading provider of enterprise billing and revenue
management solutions increase marketing campaign responses by 4,400 percent
ATLANTA, November 28, 2006—CDC Software, a wholly owned subsidiary of CDC
Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today that
Softrax Corporation, a leading provider of enterprise billing and revenue management solutions, has
increased its marketing-campaign responses by 4,400 percent in the last five years since implementing
Pivotal MarketFirst.
Based in Canton, Mass., Softrax provides software to automate the entire revenue cycle, from complex
billing and contract renewals, through revenue recognition, reporting, and forecasting. The
company's clients include businesses that sell software, hardware, business process out-sourcing,
e-commerce, information services, research, complex equipment, and other business services.
Despite the company's growth, Softrax was not using electronic marketing channels and few leads
were being generated for the sales force. With a small prospect database and limited means to generate
new leads for its sales force, Softrax still wanted to reach a large audience and market effectively
within its budget constraints.
Since implementing the Pivotal MarketFirst solution five years ago, the difference in lead generation
has been "night and day," according to Gottfried Sehringer, vice president of marketing for Softrax.
In just the first year of using Pivotal MarketFirst, marketing campaign responses increased 1,000 percent with
similar high increases in each subsequent year since the implementation. Pivotal MarketFirst also has
dramatically increased the number of marketing campaigns and reduced the cost per response for Softrax
without any significant changes to their overhead.
"We could not generate this level of responses and the cost per response would be dramatically
different without Pivotal MarketFirst," noted Sehringer. "We also would not run as many programs,
nor have as many qualified leads or deals. Without MarketFirst, we would either generate less revenue or
require a bigger marketing budget to achieve the same results."
"The outstanding metrics achieved by Softrax is testament to the personalization and lead management
capabilities of Pivotal MarketFirst," said Bruce Cameron, vice president of Pivotal CRM. "We are
very excited how Pivotal CRM has helped position Softrax for aggressive market growth in the coming years."
Pivotal MarketFirst is a marketing automation and lead management solution that enables marketers to conduct
even the most complex, multi-channel marketing campaigns. Using MarketFirst, marketing professionals can profile
customers and prospects, target each with a highly personalized and relevant message, deliver the message at the
right time via the right channel, and ensure consistent and effective follow-up. Pivotal MarketFirst can help
marketers achieve higher response rates and better lead quality with precisely targeted campaigns based on data
captured at every point of interaction. It can also help increase lead quality and retention rates with fewer
resources, improving return-on-investment (ROI).
About Pivotal CRM
Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly
flexible application platform, a full customer relationship management application suite, and best-in-class
customization abilities, all with a low total cost of ownership The Pivotal CRM software suite includes a powerful
application platform and additional capabilities in analytics, mobile CRM, partner management and marketing
automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by
more than 2,000 companies around the world. For more information about Pivotal CRM and Pivotal MarketFirst,
please visit www.pivotal.com.
About CDC Software
CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed
to help organizations deliver a superior customer experience while increasing efficiencies and profitability.
CDC Software's product suite includes the Pivotal CRM (customer relationship management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Ross ERP (enterprise resource planning) and SCM (supply chain management), MVI real-time performance management, IMI warehouse management and order management, Platinum China HR (human resource) and business analytics solutions.
These industry-specific solutions are used by more than 5,000 customers worldwide within the manufacturing,
financial services, health care, home building, real estate, and wholesale and retail distribution industries.
The company completes its offerings with a full continuum of services that span the life cycle of technology
and software applications, including implementation, project consulting, outsourced business services,
application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation
(NASDAQ: CHINA) and is ranked number 18 on the Manufacturing Business Technology 2006 Global 100 List of
Enterprise and Supply Chain Management Application vendors. For more information, please visit
www.cdcsoftware.com.
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the United States
Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of Pivotal
CRM to address the needs of certain customers such as the ability to dramatically increased the number of
marketing campaigns and reduced the cost per response These statements are based on management's current
expectations and are subject to risks and uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from those anticipated in the forward looking
statements including, among others: the conditions of that particular ndustry; the continued ability of
Pivotal CRM solutions to address industry-specific requirements of companies in that industry; demand for
and market acceptance of new and existing CRM Solutoins; development of new functionalities which would allow
certain companies to compete more effectively and changes in the type of information required to compete in
that industry. Further information on risks or other factors that could cause results to differ are detailed
in filings or submissions with the United States Securities and Exchange Commission made by our parent, CDC
Corporation, including its Annual Report for the year ended December 31, 2005 on Form 20-F filed on June 21,
2006. All forward-looking statements included in this press release are based upon information available to
management as of the date of the press release, and you are cautioned not to place undue reliance on any
forward looking statements which speak only as of the date of this press release. The company assumes no
obligation to update or alter the forward looking statements whether as a result of new information, future
events or otherwise.
For More Information