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Resource Library

The following resources can help you learn more about CDC MarketFirst's ability to take advantage of the full potential and cost savings of electronic channels, maximize conversions, and expand market reach:

Demo

• CDC MarketFirst Online Demo

Webcasts

• Marketing Benchmarks 2007: Insights and Surprises (with MarketingSherpa)
• CDC MarketFirst: An Independent Study of its Total Economic Impact at Sharp Electronics
• Marketing Automation: Run Campaigns that Are "Always On"
• Inside a Successful Lead Generation Department (featuring Softrax Corporation)

Analyst Reports

• Forrester Study: The Total Economic Impact™ of CDC MarketFirst

Brochures

• CDC MarketFirst Marketing Campaign Assistance Services Catalog

Datasheets

• CDC MarketFirst Analytics
• CDC MarketFirst
• CDC MarketFirst Campaign Portal
• CDC MarketFirst Direct Marketing Manager Application
• CDC MarketFirst Lead Manager Application
• CDC MarketFirst Event Manager Application
• CDC MarketFirst Contract Renewal Application
• CDC MarketFirst Contact Management Application
• CDC MarketFirst Deliverability E-mail Server

Case Studies

• ICM Computer Group
• Harvey Nichols PLC
• Applied Biosystems
• Softrax Corporation
• Softrax Corporation – Deliverability
• Sharp Electronics

White Papers

• The Deliverability "Top 5": A Best-Practice Guide for E-mail Marketing
• The Marketing VP's Guide to Achieving Results with Marketing Automation
• Uncover the Gold: Best Practices in Lead Management

Articles

• Marketing and the "E" Challenge
• Permission-Based Marketing: How to Partner with Your Customers, Not Pester Them
• Successful Lead Management in Five Distinct Stages
• Marketing and the ROI Goldmine

Press Coverage

• Software Review: Campaign Automation (Database Marketing)
• Sharp Electronics Uses CDC Market First for Leads, Better Follow-Up and Lower Costs (DM Review Magazine)

Press Releases

• CDC Software Enables Harvey Nichols to Enhance the Customer Experience with Integrated CRM, Marketing Automation and Point of Sale Solutions
• CDC Software Introduces New Marketing Automation Solution to Measure Marketing Campaign Effectiveness
• CDC Software Introduces New Solution to Address Email Deliverability Challenges
• CDC Corporation to Hold Second quarter Earnings Call on September 6, 2007 at 8:30 AM Eastern
• CDC Corporation Intends to Offer Class A Common Shares of CDC Software
• Sharp Electronics Saves More than $1.6 Million in Operating Costs with CDC MarketFirst Applications from CDC Software
• Softrax Dramatically Increases Marketing Campaign Reponses and Revenue with CDC MarketFirst
• IMS Health to Streamline Lead Qualification with CDC MarketFirst