CDC MarketFirst Deliverability E-mail Server

The CDC MarketFirst Deliverability E-mail Server, powered by leading technology from Message Systems, is a valuable tool for gaining real-time e-mail information so you can solve the problems that hinder e-mail delivery and response rates.

The CDC MarketFirst Deliverability Server provides detailed, real-time deliverability information, not only informing you whether your e-mail was blocked, delivered to the inbox, or routed to a spam folder, but also assist in managing your sender reputation—helping you ensure your e-mails are delivered to the inbox. It integrates a complete set of capabilities, including authentication, bounce tracking and management, and delivery assurance services, so you can monitor whether your e-mails are getting through and fix the cause for those that don’t. In effect, it helps you manage your sender reputation, which plays a key role in determining how ISPs view your e-mail.

Leading-Edge E-mail Infrastructure

  • Authentication Tools
  • Accreditation Tools
  • Intelligent Segmented Sending
  • E-mail Throttling
  • Bounce Management
  • ISP Delivery Reporting
  • Sender Score Manager
  • Campaign Preview
  • Mailbox Monitoring
  • Reputation Monitoring
  • Blacklist Alert
  • Real-Time Integrated Reporting
  • Native Integration
  • Multiple IP Address Management
  • Queue Management

Authenticate to Prove Your Sender Identity

E-mail authentication is your way of proving you are who you claim to be, and it also helps ensure your IP address isn’t spoofed by spammers. The Deliverability E-mail Server authenticates your e-mails so that they pass the numerous different kinds of ISP authentication, including SPF (Sender Policy Framework), Sender-ID (Microsoft), DK (DomainKeys, used by Yahoo), and DKIM (DomainKeys Identified Mail, used by Yahoo and Cisco), helping ensure legitimate e-mail isn’t blocked and forged e-mail doesn’t end up in customer inboxes.

Make Use of an ISP's Valuable Bounce Information

The Deliverability E-mail Server normalizes bounce codes across hundreds of ISPs and organizes them into logical categories marketers can understand and act upon—enabling you to proactively manage your e-mail list. It allows companies to quantify their delivery rate, isolate the exact reason for e-mail failures (blocks, hard bounces, soft bounces, technical failures, and other failures) diagnose the root cause of those failures, and take immediate action.

Monitor Your Sender Reputation

The Deliverability E-mail Server comes with top-tier monitoring tools to help you quickly identify rendering problems before e-mails are sent and examine blocking and filtering issues after campaigns are deployed. You’ll know right away what ISPs and other e-mail receivers think of your e-mail program—and how your program stacks up against everyone else’s. Even better, you can test and determine exactly what you need to improve your e-mail reputation and e-mail delivery rates before the full campaign goes out. You can also halt a campaign mid-stream in response to excessive bounces or ISP throttling.